Client Work

Günseli Yalcinkaya is an editor, writer and researcher based in London. Her ongoing practice of internet folklore explores online culture, advanced technologies, and the myths embedded within those systems. She is a Contributing Editor at Dazed Media and the former host of Dazed’s official podcast Logged On, shining a youth culture lens on internet culture. As a creative consultant, she translates culturally resonant content into commercial strategy, working on cultural insights for forward-thinking brands.


As an expert voice, she has appeared in talks, presentations and panels at the Architectural Association, LAS Art Foundation, Sónar+D, Somerset House, The Serpentine, Ibraaz, The Photographer’s Gallery, Unsound Festival, and X Museum. Her research on quantum culture was presented as part of LAS Art Foundation’s S+T+ARTS Prize-winning Sensing Quantum programme (2025).


In 2023, Günseli curated Cybernetic Serendipities: Towards AI at ICA in London. She is associate curator of the forthcoming major exhibition at Somerset House, titled Abracadabra!, opening to the public in 2027.


She was previously Features Editor at Dazed Magazine (2021-2024) and External Research Associate at Moth Quantum (2024-2025). She is an Associate Lecturer at London College of Fashion.


As an artist, she has worked on a number of high-profile commissions for CIVA Festival (Vienna) and Foam Gallery (Amsterdam). She is a member of the 2024-2025 cohort of artists commissioned by TIMES, alongside Andrea Belosi, James K and Heith.

More Than Human, Experiments in Utopia [Barbican - 2025] >> Cybernetic Serendipity, Towards AI [ICA - 2024]>> In Conversation with Libby Heaney [Somerset House Studios - 2024] >> Do It For The Feed [Architectural Association - 2023] >> Do You Think This Is A Game? [Architectural Association - 2024] >> Internet Folklore [Centre For The Study Of The Networked Image - 2025] >> Is Quantum the New New Paradigm? [Global Art Forum Dubai - 2025] >> Sensing Quantum programme [LAS Art Foundation - 2025] >> Sensing Quantum symposium [LAS Art Foundation - 2025] >> What Is Quantum Culture? [International Quantum Forum (TUM) - 2025] >> Cryptids [Sonar+D - 2024] >> Internet Folklore, artist talk [Trust - 2024] >> Day 1 | Expanding Realities: Immersive Media and Storytelling presented by the Canada Media Fund (CMF) [2025] >> The Age of Aquarius [Vienna Digital Cultures - 2025] >> Cryptids with Joey Holder [X Museum - 2023] >> Digital Dadaism [Unsound - 2023] >> AI and Magic [Unsound - 2023] >> DISCUSSION: ANATOMY OF A SCREAM [Unsound - 2024] >> DISCUSSION: GOVERNMENT, DISINFORMATION, PSYOPS AND ALIENS [Unsound - 2024] >> Painting Landscapes w/ Alaska [The Serpentine - 2025] >> Film and AI [British Film Institute - 2023] >> The Mid: how culture became algorithmically optimsied for mass appeal w/ Shumon Basar [Logged On: Dazed Podcast - 2023] >> Clout Matrix: inside the rise of clout w/ Ana Dznic [Logged On: Dazed Podcast - 2023] >> UFOria: why aliens are fuelling a new era of disinformation w/ Jak Ritget [Logged On: Dazed Podcast - 2023] >> Is the golden age of posting over? [Logged On: Dazed Podcast - 2023] >> When did everything get so weird? w/ Jack Wagner [Logged On: Dazed Podcast - 2023] >> Prey Mode: why predator vs prey discourse is everywhere online w/ Alex Quicho [Logged On: Dazed Podcast - 2023] >> How cute dominated the internet w/ Amy Ireland and Maya Kronic [Logged On: Dazed Podcast - 2023] >> The E Girl Military Industrial Complex [Popular Front - 2024] >> S3 [(un)real data] E4: How Mind-Flattening Algorithmic Tweaks Ruined Posting [w/ Günseli Yalcinkaya] [Tactics & Practice - 2023] >> FELT CUTE MIGHT SHAPESHIFT LATER w/ Hannah Diamond [Somerset House - 2023] >> Tai Shani Dream Radio: Günseli Yalcinkaya in conversation with Suzanne Treister [Somerset House - 2023] >> Cybernetic Serendipity: Towards AI [ICA - 2024] >> TBC ??? [Somerset House - 2027] >> QULTURE (Commissioned by Moth Quantum) [CIVA Festival - 2025] >> Looksmaxxing Semiotics (as part of Metaphormaxxing: A Mapping Game) [Foam, Amsterdam - 2025] >> The Talk w/ Heith and James K, commissioned by TIMES [TIMES - 2025] >> Ideology Generator w/ Kat Zavada, a workshop commissioned by Unsound [Unsound Krakow - 2023] >> Metis, Joey Holder (I wrote the script, concept development) [Seventeen - 2023] >> Content strategy and editorial direction [Map Project Office] >> Research and development for upcoming exhibition @ Barbican >> Research and development for upcoming exhibition @ Somerset House >> Studio Halia presents a sympoisum of storytelling and the creative process at WSA in New York [Studio Halia - 2022] >> Skin Deep report [Studio Halia - 2024] >> Content strategy and editorial direction @ Yaya Labs >> PR and Communications @ Soot >> Content creator and strategist @ Kailber >> Redefining Subcultures report @ DAZED Studio >> The Demise of Cool @ DAZED Studio >> What’s the deal with Roblox? [MORNING] >> When weirdness goes mainstream [MORNING] >> Creative Chats: Günseli Yalcinkaya [The GOODStack] >> Taste in the Age of AI [Protein] >> OAS Dossier 2 [Office For Applied Strategy] >> Codes of Creativity [Lenovo] >> Spotify Lorem playlist [Spotify] >> Strategic insights and trend reports [Canvas8] >> QULTURE (Commissioned by Moth Quantum) [CIVA Festival - 2025] >> Looksmaxxing Semiotics (as part of Metaphormaxxing: A Mapping Game) [Foam, Amsterdam - 2025] >> The Talk w/ Heith and James K, commissioned by TIMES [TIMES - 2025] >> Ideology Generator w/ Kat Zavada, a workshop commissioned by Unsound [Unsound Krakow - 2023] >> Metis, Joey Holder (I wrote the script, concept development) [Seventeen - 2023] >> Cultural Codes [Ars Electronica - 2026] >> Candela Capitan [Cura - 2025] >> The Internet Enters Its Age of Aquarius [Spike Magazine - 2025] >> Digital Dada or Futurist slop? [Plaster Magazine - 2025] >> Hito Steyerl: “Who Prompted All This Shit?” [Spike Magazine - 2025] >> Techno-feudalism [032C - 2025] >> How Art Went Quantum [Art Review - 2025] >> Is basic fashion the trend set to define 2025? [Dazed Magazine - 2025] >> The freaky rise of AI horrorcore [Dazed Magazine - 2024] >> Where Does The Puppet End and The Human Begin? [032C - 2024] >> (un)real data ☁️ – (🧊)real effects [Aksioma (via Metalabel) - 2024] >> Digital Diaries [Julia Stoschek - 2024] >> Cryptid essay in response to Joey Holder artwork [LAS Art Foundation - 2024] >> Why does nothing feel real anymore? [Dazed Magazine - 2024] >> Reality shifting: why zoomers are choosing to tap out of material reality [Dazed Magazine - 2024] >> How cute became the defining aesthetic of the internet age [Dazed Magazine - 2024] >> Through the Shadowland [Zora Zine - 2023] >> Blessed and emoji-pilled: why language online is so absurd [Dazed Magazine - 2023] >> Rage against the machine: how incel culture went mainstream [Dazed Magazine - 2023] >> How aliens are fuelling a new era of disinformation [Dazed Magazine - 2023] >> We’re entering an age of ‘psyop realism’ [Dazed Magazine - 2023] >> How E-girl influencers are trying to get Gen Z into the military [Dazed Magazine - 2023] >> Are you content? How the internet rewired our brains [Dazed Magazine - 2023] >> When Medieval Mysticism Conquers the Dance Floor [Resident Advisor - 2022]

More Than Human, Experiments in Utopia [Barbican - 2025] >> Cybernetic Serendipity, Towards AI [ICA - 2024]>> In Conversation with Libby Heaney [Somerset House Studios - 2024] >> Do It For The Feed [Architectural Association - 2023] >> Do You Think This Is A Game? [Architectural Association - 2024] >> Internet Folklore [Centre For The Study Of The Networked Image - 2025] >> Is Quantum the New New Paradigm? [Global Art Forum Dubai - 2025] >> Sensing Quantum programme [LAS Art Foundation - 2025] >> Sensing Quantum symposium [LAS Art Foundation - 2025] >> What Is Quantum Culture? [International Quantum Forum (TUM) - 2025] >> Cryptids [Sonar+D - 2024] >> Internet Folklore, artist talk [Trust - 2024] >> Day 1 | Expanding Realities: Immersive Media and Storytelling presented by the Canada Media Fund (CMF) [2025] >> The Age of Aquarius [Vienna Digital Cultures - 2025] >> Cryptids with Joey Holder [X Museum - 2023] >> Digital Dadaism [Unsound - 2023] >> AI and Magic [Unsound - 2023] >> DISCUSSION: ANATOMY OF A SCREAM [Unsound - 2024] >> DISCUSSION: GOVERNMENT, DISINFORMATION, PSYOPS AND ALIENS [Unsound - 2024] >> Painting Landscapes w/ Alaska [The Serpentine - 2025] >> Film and AI [British Film Institute - 2023] >> The Mid: how culture became algorithmically optimsied for mass appeal w/ Shumon Basar [Logged On: Dazed Podcast - 2023] >> Clout Matrix: inside the rise of clout w/ Ana Dznic [Logged On: Dazed Podcast - 2023] >> UFOria: why aliens are fuelling a new era of disinformation w/ Jak Ritget [Logged On: Dazed Podcast - 2023] >> Is the golden age of posting over? [Logged On: Dazed Podcast - 2023] >> When did everything get so weird? w/ Jack Wagner [Logged On: Dazed Podcast - 2023] >> Prey Mode: why predator vs prey discourse is everywhere online w/ Alex Quicho [Logged On: Dazed Podcast - 2023] >> How cute dominated the internet w/ Amy Ireland and Maya Kronic [Logged On: Dazed Podcast - 2023] >> The E Girl Military Industrial Complex [Popular Front - 2024] >> S3 [(un)real data] E4: How Mind-Flattening Algorithmic Tweaks Ruined Posting [w/ Günseli Yalcinkaya] [Tactics & Practice - 2023] >> FELT CUTE MIGHT SHAPESHIFT LATER w/ Hannah Diamond [Somerset House - 2023] >> Tai Shani Dream Radio: Günseli Yalcinkaya in conversation with Suzanne Treister [Somerset House - 2023] >> Cybernetic Serendipity: Towards AI [ICA - 2024] >> TBC ??? [Somerset House - 2027] >> QULTURE (Commissioned by Moth Quantum) [CIVA Festival - 2025] >> Looksmaxxing Semiotics (as part of Metaphormaxxing: A Mapping Game) [Foam, Amsterdam - 2025] >> The Talk w/ Heith and James K, commissioned by TIMES [TIMES - 2025] >> Ideology Generator w/ Kat Zavada, a workshop commissioned by Unsound [Unsound Krakow - 2023] >> Metis, Joey Holder (I wrote the script, concept development) [Seventeen - 2023] >> Content strategy and editorial direction [Map Project Office] >> Research and development for upcoming exhibition @ Barbican >> Research and development for upcoming exhibition @ Somerset House >> Studio Halia presents a sympoisum of storytelling and the creative process at WSA in New York [Studio Halia - 2022] >> Skin Deep report [Studio Halia - 2024] >> Content strategy and editorial direction @ Yaya Labs >> PR and Communications @ Soot >> Content creator and strategist @ Kailber >> Redefining Subcultures report @ DAZED Studio >> The Demise of Cool @ DAZED Studio >> What’s the deal with Roblox? [MORNING] >> When weirdness goes mainstream [MORNING] >> Creative Chats: Günseli Yalcinkaya [The GOODStack] >> Taste in the Age of AI [Protein] >> OAS Dossier 2 [Office For Applied Strategy] >> Codes of Creativity [Lenovo] >> Spotify Lorem playlist [Spotify] >> Strategic insights and trend reports [Canvas8] >> QULTURE (Commissioned by Moth Quantum) [CIVA Festival - 2025] >> Looksmaxxing Semiotics (as part of Metaphormaxxing: A Mapping Game) [Foam, Amsterdam - 2025] >> The Talk w/ Heith and James K, commissioned by TIMES [TIMES - 2025] >> Ideology Generator w/ Kat Zavada, a workshop commissioned by Unsound [Unsound Krakow - 2023] >> Metis, Joey Holder (I wrote the script, concept development) [Seventeen - 2023] >> Cultural Codes [Ars Electronica - 2026] >> Candela Capitan [Cura - 2025] >> The Internet Enters Its Age of Aquarius [Spike Magazine - 2025] >> Digital Dada or Futurist slop? [Plaster Magazine - 2025] >> Hito Steyerl: “Who Prompted All This Shit?” [Spike Magazine - 2025] >> Techno-feudalism [032C - 2025] >> How Art Went Quantum [Art Review - 2025] >> Is basic fashion the trend set to define 2025? [Dazed Magazine - 2025] >> The freaky rise of AI horrorcore [Dazed Magazine - 2024] >> Where Does The Puppet End and The Human Begin? [032C - 2024] >> (un)real data ☁️ – (🧊)real effects [Aksioma (via Metalabel) - 2024] >> Digital Diaries [Julia Stoschek - 2024] >> Cryptid essay in response to Joey Holder artwork [LAS Art Foundation - 2024] >> Why does nothing feel real anymore? [Dazed Magazine - 2024] >> Reality shifting: why zoomers are choosing to tap out of material reality [Dazed Magazine - 2024] >> How cute became the defining aesthetic of the internet age [Dazed Magazine - 2024] >> Through the Shadowland [Zora Zine - 2023] >> Blessed and emoji-pilled: why language online is so absurd [Dazed Magazine - 2023] >> Rage against the machine: how incel culture went mainstream [Dazed Magazine - 2023] >> How aliens are fuelling a new era of disinformation [Dazed Magazine - 2023] >> We’re entering an age of ‘psyop realism’ [Dazed Magazine - 2023] >> How E-girl influencers are trying to get Gen Z into the military [Dazed Magazine - 2023] >> Are you content? How the internet rewired our brains [Dazed Magazine - 2023] >> When Medieval Mysticism Conquers the Dance Floor [Resident Advisor - 2022]

Mozilla Foundation

Editorial Direction

2025

Provided editorial direction for the Mozilla Foundation AI X Creativity zine, in collaboration with Berlin-based studio co-matter.

Ars Electronia

Editorial content

2025

Wrote the central essay for Ars Electronica's Culture Codes Democracy, a European Digital Deal publication, exploring the role of artistic and cultural practice in reimagining how society produces and is produced by new technologies.

Map Project Office

Content strategy and editorial direction

2025

Provided content strategy and editorial direction for a speculative design project, featuring a domestic AI device that nurtures a new ritual of self reflection.

Yaya Labs

Content strategy and editorial direction

2025

Provided editorial direction for Yaya Labs, a creative tech start-up, including the upcoming whitepaper and newsletter.

Office For Applied Strategy

Consultating

2025

Provided expert commentary for the Office of Applied Strategy's second dossier, titled The New Pantheon.

Studio Halia

Creative strategy

2025

Created and implemented a strategy for Studio Halia's first-ever IRL event, Infinite Play, at WSA in New York, exploring the future of AI and fashion. Curated and hosted the event's symposium.

Kaiber

Content Creation and Strategy

2025

Social media content and creative strategy for creative AI start-up, Superstudio.

Somerset House

Research and Development

2025

Contributed to the research and development for the institution's next major exhibition.

Barbican

Research and Development

2025

Contributed to the research and development for an upcoming exhibition series.

Protein XYZ

Expert Commentary

2025

A regular contributor at SEED Club, a cultural intelligence platform led by Protein XYZ.

Dazed Studio

Trend Insights

2025

Provided insights and expert commentary for Dazed Studio's Redefining Subcultures report.

Dazed Studio

Trend Insights

2024

Provided insights and expert commentary for Dazed Studio's The Demise of Cool report.

Studio Halia

Skin Deep Report

2024

Contributed to Studio Halia's debut whitepaper report, exploring the future of digital identity through the lens of beauty.

MORNING

Trend Insights

2024

Contributed to Burn After Reading, a newsletter from creative strategy studio MØRNING.

Lenovo

Codes of Creativity

Spotify

Spotify Lorem playlist

Canvas8

Trend insights

2020-23

Mozilla Foundation

Editorial Direction

2025

Provided editorial direction for the Mozilla Foundation AI X Creativity zine, in collaboration with Berlin-based studio co-matter.

Ars Electronia

Editorial content

2025

Wrote the central essay for Ars Electronica's Culture Codes Democracy, a European Digital Deal publication, exploring the role of artistic and cultural practice in reimagining how society produces and is produced by new technologies.

Map Project Office

Content strategy and editorial direction

2025

Provided content strategy and editorial direction for a speculative design project, featuring a domestic AI device that nurtures a new ritual of self reflection.

Yaya Labs

Content strategy and editorial direction

2025

Provided editorial direction for Yaya Labs, a creative tech start-up, including the upcoming whitepaper and newsletter.

Office For Applied Strategy

Consultating

2025

Provided expert commentary for the Office of Applied Strategy's second dossier, titled The New Pantheon.

Studio Halia

Creative strategy

2025

Created and implemented a strategy for Studio Halia's first-ever IRL event, Infinite Play, at WSA in New York, exploring the future of AI and fashion. Curated and hosted the event's symposium.

Kaiber

Content Creation and Strategy

2025

Social media content and creative strategy for creative AI start-up, Superstudio.

Somerset House

Research and Development

2025

Contributed to the research and development for the institution's next major exhibition.

Barbican

Research and Development

2025

Contributed to the research and development for an upcoming exhibition series.

Protein XYZ

Expert Commentary

2025

A regular contributor at SEED Club, a cultural intelligence platform led by Protein XYZ.

Dazed Studio

Trend Insights

2025

Provided insights and expert commentary for Dazed Studio's Redefining Subcultures report.

Dazed Studio

Trend Insights

2024

Provided insights and expert commentary for Dazed Studio's The Demise of Cool report.

Studio Halia

Skin Deep Report

2024

Contributed to Studio Halia's debut whitepaper report, exploring the future of digital identity through the lens of beauty.

MORNING

Trend Insights

2024

Contributed to Burn After Reading, a newsletter from creative strategy studio MØRNING.

Lenovo

Codes of Creativity

Spotify

Spotify Lorem playlist

Canvas8

Trend insights

2020-23

Mozilla Foundation

Editorial Direction

2025

Provided editorial direction for the Mozilla Foundation AI X Creativity zine, in collaboration with Berlin-based studio co-matter.

Ars Electronia

Editorial content

2025

Wrote the central essay for Ars Electronica's Culture Codes Democracy, a European Digital Deal publication, exploring the role of artistic and cultural practice in reimagining how society produces and is produced by new technologies.

Map Project Office

Content strategy and editorial direction

2025

Provided content strategy and editorial direction for a speculative design project, featuring a domestic AI device that nurtures a new ritual of self reflection.

Yaya Labs

Content strategy and editorial direction

2025

Provided editorial direction for Yaya Labs, a creative tech start-up, including the upcoming whitepaper and newsletter.

Office For Applied Strategy

Consultating

2025

Provided expert commentary for the Office of Applied Strategy's second dossier, titled The New Pantheon.

Studio Halia

Creative strategy

2025

Created and implemented a strategy for Studio Halia's first-ever IRL event, Infinite Play, at WSA in New York, exploring the future of AI and fashion. Curated and hosted the event's symposium.

Kaiber

Content Creation and Strategy

2025

Social media content and creative strategy for creative AI start-up, Superstudio.

Somerset House

Research and Development

2025

Contributed to the research and development for the institution's next major exhibition.

Barbican

Research and Development

2025

Contributed to the research and development for an upcoming exhibition series.

Protein XYZ

Expert Commentary

2025

A regular contributor at SEED Club, a cultural intelligence platform led by Protein XYZ.

Dazed Studio

Trend Insights

2025

Provided insights and expert commentary for Dazed Studio's Redefining Subcultures report.

Dazed Studio

Trend Insights

2024

Provided insights and expert commentary for Dazed Studio's The Demise of Cool report.

Studio Halia

Skin Deep Report

2024

Contributed to Studio Halia's debut whitepaper report, exploring the future of digital identity through the lens of beauty.

MORNING

Trend Insights

2024

Contributed to Burn After Reading, a newsletter from creative strategy studio MØRNING.

Lenovo

Codes of Creativity

Spotify

Spotify Lorem playlist

Canvas8

Trend insights

2020-23

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